Thursday, April 10, 2008

Comparison of Two Ads

Comparison of Two Ads
Source: http://www1.liontravel.com/erp/exhtml/SEJ10FF74.asp
http://travel.hinet.net/outsGroupDetail.do?id=1801

The two pictures are both travel ads. The left one shows Japanese scenery and a traditional Japanese castle in Kyoto. The other is about classical western castle in German. They are quite different in buildings’ styles, scenery, and functions.
The architecture of the left one is similar to Chinese temple. In other words, it is a traditional oriental building. Its structure and composition are rather simple. Therefore, the whole style is amazingly neat. Compared to the left one, the other one seems to be much more dedicated and complicated in its structure. Besides, the castle is typical baroque architecture.
Their scenery is also different. The scenery of the left one is an image which is full of oriental cherry trees in blossom. In comparison, the scenery of the right one is covered with tall coniferous trees. Functions vary from castle to castle. The left castle was used for defense. However, the right one was resort for ancient kings. Nevertheless, the two castles have some similarities. They are unprecedented spectacular to take tourists’ breath away.
Scenery as well as architectures in the two ads is rather beautiful and delicate. They can really attract tourists’ attention and lure people joining the travels.

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